How can you tell if your new favourite artist is a real person?

Due to the unstoppable spread of artificial intelligence and content generated using this technology, it is becoming increasingly difficult to distinguish between the “human” and artificial nature of the material we consume on a daily basis. The vast majority of applications used have been invaded by artificially generated images and videos, spreading more and more misinformation and, as a result, undermining user confidence.

Unfortunately, the situation is similar within the music industry. Spotify, YouTube and other audio streaming services now host countless AI-generated tracks, some even associated with non-existent artists, who are themselves artificially created. Faced with this growing problem, how can we proceed to recognise content of this kind?

The lack of physical and online evidence of the artists, for example, can be an easily identifiable clue; in the absence of live concerts, backstage videos or similar, it becomes more difficult to imagine a real person behind the content in question. Alternatively, a brief analysis of the lyrics can be useful: words that make sense, yes, but lacking genuine emotional charge and simply supported by a mix of genres, could be another telltale sign.