TikTok is letting users control how much AI content they see

  • 2025-12-01 08:00:00
  • The Verge

Tired of yet another artificially generated video on your For You Page? Finally, TikTok, the online entertainment giant, will allow users to control the amount of AI-generated content that appears on their screens. It will be possible to view more or less, a change that will allow app users to tailor their experience to their preferences.

In order to customise this aspect, an “AI slider” will be added, a kind of scroll bar that can be used to indicate the intensity of AI content you want to view. In addition, invisible watermarks will soon be added to artificially generated content, another method of allowing users to understand the nature of one video rather than another.

However, the changes mentioned here will only work with content that the app itself recognises as AI, which is why TikTok is currently working on developing its own artificial intelligence recognition system.