Roku Wants to Improve Your TV Viewing Experience With a Monsoon of AI-Generated Ads.

The advertising that the average viewer is exposed to on a daily basis usually comes from around 200 businesses. This is not an insignificant number, but the adverts broadcast on television or streaming services tend to become repetitive rather quickly, making ad breaks excessively annoying.

According to Roku, a tech company specialising in smart TVs and owner of a free television streaming service, the future of advertising lies in the use of artificial intelligence. Sadly, nowadays, it seems that the future of any professional sector, creative or otherwise, lies in delegating tasks to a machine, leaving countless professionals without the jobs to which they have dedicated their time and sweat throughout their lives.

According to Roku, AI could be the perfect solution for the much-celebrated “small businesses”, small companies without the financial means to create high-calibre advertising. Using this recent technology, the number of businesses whose advertisements will be shown on the streaming service's screens could soon exceed 100,000.