Wired, Business Insider Editors Duped By Completely Bogus ‘AI’ Using ‘Journalist’ Who Made Up Towns, People That Don’t Exist.

Nowadays, following the worrying implementation of artificial intelligence in every professional field, it has become almost unthinkable to trust the information available online. The Instagram post announcing a new movie, the TikTok showing a new pair of shoes, or the article you stumbled upon by chance on Google could be completely fake, generated by a Large Language Model, an image generator, or a chatbot fed with a tailor-made prompt.

Nevertheless, a certain level of attention is expected from those responsible for disseminating news, such as online newspapers consulted daily by countless users. Business Insider and Wired, however, have failed to exercise the valuable caution that should characterize the world of information.

Margaux Blanchard, a freelancer working with the platforms mentioned above, managed to publish several completely fabricated articles generated by an LLM before anyone realized that, alarmingly, the journalist herself was not real either.