Millions of websites to get 'game-changing' AI bot blocker.

Training today's most popular AI models requires massive amounts of content to be “fed” to the subject under development. Countless images, texts and data are collected daily from the most disparate sources, without any kind of prior authorization, so that they can be provided to AI models as valuable resources, rich in information to be reused at will.

Since the advent of this technology and the resulting practice of stealing others' content, various professionals (and non) in the creative sector have sought to raise awareness of the clearly disrespectful use of their own work among the industry. Following the expansion of this practice, which is also currently being used to collect data and information from the websites of several large companies, the latter have become aware of the problem and have moved to address the uncomfortable situation.

Recently, the U.S. tech company Cloudflare introduced a new system that can block access to websites by AI bots whose role is to collect massive amounts of data, better known as “crawlers.”