Sony, Bandai Namco, and Gaudiy Launch Strategic Partnership.

Today's article is a translation from Japanese of an article published on the PR Times website. 

The Japanese multinational Sony recently announced the start of a rather interesting partnership. Together with compatriot holding company Bandai Namco, the companies have invested 10 billion yen, equivalent to about 70 million dollars, in a Tokyo-based company specialising in entertainment technology. 

The collaboration with Gaudiy Inc. appears to be the first step in a far-reaching project: expanding the global influence of Japanese intellectual property. The 3-way partnership is intended to leverage each member's strengths: Sony's technology, Bandai's merchandising operations and Gaudiy Inc.'s fan influence.

The project in question could succeed in establishing a next-generation entertainment ecosystem, expanding the value of Japanese works worldwide.