“You wouldn’t steal a car” anti-piracy campaign may have used pirated fonts.

During the early 2000s there was a widespread practice of including anti-piracy advertising at the beginning of films shown in theaters, and later also within content transposed to DVD. The campaign in question was promoted by the Motion Picture Association of America, an association formed to promote the interests of U.S. movie studios, and was aimed at raising awareness against the growing trends of media content theft.

The commercial in question depicted a person clicking the big green “download” button on a site that seemed to promise “feature films.” The entire message of the commercial then emphasized how the viewer would never steal a car, so why steal a movie?

Years later, experts in the field wondered where the much celebrated font used to make the phrase so memorable came from, thus deciding to investigate it. Today's article explores what has been uncovered in the recent period about this infamous font.