Coca Cola Christmas commercials are AI-generated.

The winter holidays are approaching and, with them, comes the long-awaited commercial from the giant Coca-Cola company. Every year, the world huddles around the TV set as winter rages outside, hoping to feel some of the familiar warmth that characterises the company's Christmas commercials - heart-warming stories that bring a little confidence for the year to come.

However, Christmas 2024 will see a rather impersonal, cold, unrealistic Coca-Cola commercial where artificial intelligence will play the coveted lead role. In an attempt to reconnect with one of the company's most iconic commercials, it was decided to replicate the traditional scene featuring several red trucks in a snowy landscape, with Santa handing out the drink.

The reception of the commercial was not particularly positive. There was still a lack of artificial intelligence within the entertainment industry, wasn't there?