Bluesky adds 700,000 new members as users flee X after the US election.

Twitter's golden years are long over - the social network's heyday is now ancient history. Following the takeover of the platform by the famous entrepreneur Elon Musk, even the veterans of the little blue bird began to lose patience and, above all, hope in the future of the social network. 

X, within a few years, has become a toxic environment whose only purpose seems to be to share disinformation, far-right political propaganda and incitement to hate-speech. Following the rebranding, the platform lost millions of users and usage in the US plummeted by more than a fifth in the following months.

The US elections took place last week and, given Donald Trump's victory, more than 700,000 users moved to Bluesky, a platform originally born from an internal Twitter project. This social is making waves in the creative sector and beyond - anyone looking for genuine human connection seems to find satisfaction in the confines of this blue sky.