Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials.

During August, the Federal Trade Commission announced a long-awaited rule. The US government agency plays a key role in the US economy by promoting consumer protection and the elimination and prevention of anti-competitive business practices.

With the spread of online commerce, the landscape of the vast Internet world has become a minefield of fake reviews, misleading promotions, and unreliable testimonials. To combat the spread of this kind of content, whose aim is to facilitate fraudulent activities to make as many sales as possible, the FTC decided to introduce a special law.

The rule in question, in fact, prohibits the publication of fake reviews and the purchase of reviews (whether positive or negative). In addition, the use of review websites controlled by the business itself, the suppression of reviews and the misuse of false indicators within social media are now prohibited as well.