Warner's Spinnin Records Partners with generative AI startup endel to create 50 AI-generated wellness albums.

  • 2023-11-06 08:00:00
  • Music Business Worldwide

The artificial intelligence revolution seems to have hit any creative field with any connection to technology-it is no news, then, that the music industry is in a bit of a muddle.

The Spinnin' Records label, owned by the Warner Music Group company, recently inaugurated a collaboration with Endel, a famous German startup that uses artificial intelligence to develop songs. The project is aimed at creating about 50 albums of "soundscapes that promote mental health," "designed for concentration, relaxation, sleep, physical activity and other functions."

The material the AI will use to generate the music in question comes from artists signed to Spinnin' Records, such as Italian duo VINAI and Brazilian duo Felguk.