Digital Artist Quayola Reprises Monet at Frieze London.

From October 11 to 15, 2023, the "London Frieze" fair was held in Regent's Park: it was one of the largest events dedicated to contemporary art in the world, focusing exclusively on living artists and innovative artworks - making possible the exhibition of work based on live performances and ambitious presentations from emerging galleries.

Italian artist Quayola, in collaboration with renowned South Korean electronics company LG, sponsor of the fair itself, presented his latest collection - titled "Jardins d'Été," the project "explores a hybrid substance between the pictorial and the algorithmic," according to the artist.

The alliance between LG and Quayola is aimed at redefining the boundaries between art and technology, reason why that the artist's peculiar works were put on display via the sponsoring company's OLED screens.