Meta’s Threads app rolls out first big batch of updates

On Tuesday, July 15, Meta unveiled the first set of updates for Twitter's rival app, Threads, launched more than three weeks ago now.

To maintain interest, the app now has a translation button and a tab on the feed dedicated to showing who has followed them. In addition, there is now the ability to subscribe to and receive notifications from accounts that a user does not follow and a "+" button that allows users to follow new accounts from replies to a post.

Predictably, user engagement on Threads has declined exponentially since its first week of existence, which is why Meta is now working to make the app more attractive to potential new subscribers.