Writers Strike Messaging War Reshapes Standoff With Studios

While the Writers Guild of America takes an empathetic and humane approach to its members' social media appearances, the Alliance of Motion Picture and Television Producers seems to prefer an impersonal and detached viewpoint.

The Alliance of Motion Picture and Television Producers, which contracts on behalf of the studios, has stuck to its norm of rarely speaking and responding, most often through carefully worded statements.

The Writers Guild of America, on the other hand, shows up with its heart on its sleeve: whether it is on the street, through daily protests, or whether it is online, where its members post publicly and unfiltered to show their plight as humanly as possible.  It is undeniable that when it comes to the efficiency of public communication, the public relations war has been won by the guild from the very beginning.