Binance announces ‘Build The Block’: the first reality show in the metaverse

  • 2023-05-09 08:00:00
  • The Cyptonomist

Binance, known as the world's leading blockchain ecosystem and digital asset exchange, recently entered the metaverse with 'Build the Block', a new crypto-themed reality show starring 12 start-ups in the field, competing for victory.

The first episode aired on 12 May on Binance Live and the platform's YouTube channel.

The show is organised in a series of clashes whose challengers consist of exponents of the 12 start-ups mentioned above. Each episode features a panel of judges and audience interactivity, providing the backdrop for a real entrepreneurial challenge in the Web3 sphere.